Best hair masks | 20 top deep treatments for dry and damaged hair

As curly hair is more porous, and therefore more prone to moisture loss, it often needs something heavier-hitting.

One recent find that really hits the mark is this brilliantly priced product from L'oreal Elvive, which comes in a thoughtfully scaled-up 680ml tub.

The star ingredients aren't new, buzzy or especially luxurious, but they do get the job done: glycerin grabs hold of moisture, while lipids fortify strands to reduce frizz.

Those with looser curls should use it as a traditional mask, while anyone with coils or kinks can try it as a co-wash: either way, the result is soft, silky curls with incredible definition.

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